full of t-shirts. Buried or burned.
Every year. In Europe alone.
What if every t-shirt had a passport
that follows it from factory
to recycling bin.
And rewards you for closing the loop?
Once a shirt leaves the store, brands lose visibility, recyclers lack context, and consumers have no incentive to repair or recycle. Without traceability and rewards, circularity in textiles remains theoretical rather than real.
With IOTA, you can design solutions that bring trust and traceability across the full supply chain.
We leverage IOTA's Digital Product Passport (DPP) framework to give every garment a persistent digital identity across its lifecycle.
Each shirt becomes a verifiable, machine-readable record. Trusted actors — such as recyclers, repair shops, and brands — can update lifecycle events via a role-based entity hierarchy, ensuring only authorized events trigger actions.
When lifecycle conditions are met, consumers are rewarded.
The EU will likely roll out its own textile DPP scheme as part of legislation, so we're designing for interoperability and compliance from the start.
Every garment gets a verifiable digital identity that persists from factory to consumer to recycler. Consumers see the full story and get rewarded for returning products. Brands maintain visibility throughout the lifecycle. Recyclers verify materials with proper context. All EU-compliant, all interoperable, all actionable.
Team formed. Initial scope discussion. Set up project page.
meeting decisionUpdates will be logged here as the project evolves week by week.
upcoming